Sales Representative

Description– TruLuv Granola is an artisanal all-natural snacks company based out of Addis Ababa, Ethiopia. We are a dynamic female-led business started in 2016, that makes healthy snacks made with ingredients we aim to sustainably source from local smallholder farmers and that are crafted by Ethiopian women. 

We are looking for an energetic self-starter to join our team in the role of sales representative. You will work directly with our Sales and Marketing manager to oversee overall Sales and Marketing activities.

Job Summary

The Sales Representative is responsible for driving sales of Truluv Granola products in designated markets including Supermarkets, Minimarkets, Gyms, Hotels and Kiosks. This role includes developing customer relationships, achieving sales targets, and leading the expansion of our kiosk channel.

Key Responsibilities

• Promote and sell Truluv Granola products to assigned outlets.

• Develop and maintain strong relationships with retailers and customers.

• Ensure product visibility and availability in all assigned locations.

• Implement promotional activities and product tastings.

• Lead the rollout of the kiosk expansion plan including site identification, activation, and performance tracking.

• Collect and report market feedback and competitor activity.

• Meet daily/weekly/monthly sales targets.

Reports To: Sales and Marketing Manager

Qualifications

• Degree in Business Administration, marketing or related field.

• Minimum 2 years of sales experience, preferably in FMCG.

• Strong interpersonal and negotiation skills.

• Knowledge of Addis Ababa market and retail landscape.

How To Apply

How To Apply- Please send an email to mikiyas@truluvgranola.com with title “Sales representative” as the email subject line, including as attachments: until 18th of May 

1. A cover letter explaining interest in the position. In particular, please answer the question, “what excites you about to be sales for the TruLuv business?”

2. A one-page resume, and 

3. Contact details for two references (one who has managed you, the other who is someone you’ve been a leader to).

Applications will be considered on a rolling basis.

TruLuv Granola considers all applicants on the basis of merit without regard to race, color, national origin, religion, age, marital status or disability.