Sales and Marketing Manager

Company’s and Role’s Overview

ABYS Trading PLC is the leading Manufacturing of agriculture products for local and export market. It has been active since 2011 and exports over 40 high quality value added agricultural products which meet world relevant standards to three main destination countries such as America, Canada and Australia and other locations.  Moreover, it distributed such products to local market. It has 942 staff basing Addis Ababa (HQ), Sululta (Sheger city). Now it is seeking a dynamic and Sales and Marketing Manager to oversee Sales and marketing of the PLC. Overall, s/he provides leadership for both sales and marketing departments. S/he establishes policies, determines workflows, assigns tasks, answers questions, responds to employee concerns and ensures compliance with departmental policies. Sales and marketing manager may also plan and leads team meetings, helps employees meet their goals; oversee team-building activities and acts as mediators between their teams and company leadership personnel. S/he attempts to foster a positive work environment that promotes open communication, collaboration and employee engagement. The ideal candidate is expected to have a strong knowledge on product pricing, place, permission market, competitors, and industry trends; a strong skill on interpersonal, leadership, and communication. S/he directly reported to ABYS Trading PLC Sales and Marketing Director. 

Key Responsibilities:

Sales and Marketing Plan

• Develop and implement strategies which aligned with company’s goals
• Market the company’s existing brands and introduce new products to the market
• Conduct market research to enhance sales and marketing operations,
• Plan and manage marketing campaigns,
• Monitor marketing and sales success, 
• Employ data collection techniques, software and platforms to measure the success of Sales and Marketing operations, 
• Measure market penetration rate; year-over-year sales growth; customer acquisition cost; retention rate etc. 
• Create schedules for sales and marketing teams,
• Understand consumers’ requirements; identify market trends, and suggest system improvements to achieve the company’s marketing goals,
• Search credible agents and expand access to products    
• Sales and Marketing Manager Job Description
• Attract new customers through contemporary promotion, 
• Devise tactics/strategy  to enhance daily sales volume
• Plan and implement the inventory management 

Report and Communication:

• Act as a link between Sales and Marketing officers and Director,
• Communicate company’s goals to sales and marketing teams and provide performance reports to executives,
• Summarize the activities of Sales and Marketing Teams and  provide metrics that show their successes and describe their strategies for continued growth,
• Compile daily sales report and share it with concerned 
• Compile weekly/ monthly/ quarterly/biannually and annual  plans of Sales and Marketing Teams
• Provide weekly update/progress to the management
• Maintain relationships with important clients by making effective communication, regular visits, understanding their needs, and anticipating new marketing opportunities,

Staff Development/Training 

• Identify Knowledge, skill and behavioral gaps of staff and plan for relevant training
• Train new employees and provide ongoing coaching to help them reach their potential and support the company’s operations,
• Capacitate the team to improve their sales volume, quality reporting and on time communication 

• Manage staff performance (in coordination with set key performance objectives with staff, monitor, provide on time feedback, and evaluate annually),

  Staff Management

• Drive team to success with clear targets and high standards for profitability,
• Create conducive working condition for staff
• Coordinate staff to identity potential market for penetration
• Organize daily staff movement for sales and marketing operation
• Provide support for staff to increase their sales volume
• Motivate staff to be innovative, creative and committed to expand
• Influence staff on cost leadership

• Encourage staff on optimum recourse utilization (coordinated vehicle use etc)

       Partnership Management:

• Keep smooth communication with external stockholders (customers, regulatory bodies etc.) 
• Exercise effective communication with staff both vertical and horizontal
• Organize stockholders for mutual benefit 

Qualifications:

Educational Background:

• MA/BA degree in Marketing; Accounting and Finance; and Business Administration and/or Management or equivalent,

Experience:

• Respectively, MA/BA 3/5 years of experience in sales and marketing operation in the competitive environment 
• Strong knowledge of marketing strategies 
• Experience working with ERP systems and sales and marketing software,
• Excellent negotiation, communication, and interpersonal skills,
• Strong problem-solving abilities and a data-driven approach to decision-making,
• Ability to work under pressure, to manage multiple priorities, and meet tight deadlines
• Knowledge and understanding of Ethiopian production seasons is preferred,
• Knowhow and sensitivity to ISOs are a plus

How To Apply

How to Apply

• Please apply through Ethiojobs  line 
• For further information, contact us via +251 99 160 7025