Market Research and Strategy Analyst

Job Summary

The Market Research and Intelligence Manager of East African National Distribution SC a subsidiary of East African Holding  is responsible for overseeing market research and intelligence initiatives to provide strategic insights that support business growth. This role involves gathering, analyzing, and interpreting market trends, consumer behavior, competitive landscapes, and industry developments. The manager will lead a team to ensure research-driven decision-making that aligns with corporate objectives and enhances market positioning.

1. Market Research and Intelligence Gathering:

• Develop and implement comprehensive market research strategies to assess industry trends, customer needs, and competitive positioning.
• Oversee qualitative and quantitative research methodologies, including surveys, focus groups, and advanced data analytics.
• Monitor competitor activities, including pricing strategies, product developments, and marketing campaigns.
• Utilize market intelligence tools to track market dynamics, consumer sentiment, and industry innovations.

2. Strategic Market Analysis and Planning:

• Collaborate with the Marketing Manager to refine marketing and business strategies based on research insights.
• Identify new business opportunities and market segments to enhance revenue growth.
• Provide recommendations for product positioning, pricing models, and promotional strategies.
• Lead the development of go-to-market strategies for new product launches and expansions.
• Leverage 360 ERP-generated sales trends and forecasts to guide strategic decision-making.

3. Data Interpretation and Reporting:

• Analyze and synthesize research data to provide actionable insights to senior management.
• Develop reports and presentations that communicate research findings effectively.
• Utilize data visualization techniques to present complex market information clearly.
• Track key performance indicators (KPIs) related to market performance, customer engagement, and campaign effectiveness.
• Leverage 360 ERP reports to assess sales performance and support decision-making.

4. Competitive Intelligence and Industry Analysis:

• Conduct ongoing competitive analysis to identify strengths, weaknesses, opportunities, and threats (SWOT).
• Stay informed on regulatory and technological advancements that may impact the company.
• Provide detailed assessments of competitor strategies and market shifts.

5. Customer Insights and Segmentation:

• Oversee customer feedback analysis to understand needs, pain points, and preferences.
• Conduct customer satisfaction surveys and net promoter score (NPS) assessments.
• Develop detailed customer personas and segmentation strategies to support targeted marketing.

6. Strategic Business Support:

• Assist in the formulation of annual marketing plans and budgeting.
• Participate in strategic planning sessions, offering research-backed insights.
• Support cross-functional initiatives with research-driven recommendations.

7. Forecasting and Trend Analysis:

• Identify emerging market trends and consumer behavior shifts.
• Forecast demand for current and future products based on data analytics.
• Provide long-term market forecasts to aid in business planning.

8. Team Leadership and Collaboration:

• Manage and mentor a team of market research analysts and intelligence specialists.
• Foster collaboration between research, marketing, sales, and product development teams.
• Present research findings and strategic recommendations to key stakeholders