Market Development Officer

Hybrid Designs PLC/RIDE is at the forefront of mobility technology and is dedicated to creating simple, practical, and efficient mobility systems in Ethiopia & Africa. Our goal is to provide safe, reliable, and fast transportation services to Ethiopia & Africa to improve the quality of life and connect people to opportunity. We want to hire highly energetic, Professional Top Tier Talented Candidates, If you are Energetic & Professional you are welcome to join our professional team. 

1. Job Profile

Job Title: Market Development Officer

Duty station: Addis Ababa with travel to the regions from time to time

Duration: One Year with possible extension up to five years

Type of employment: Contract 

Reports to: Marketing Manager

Required Number: One

Application Deadline: 13-02-2025

1. Short Description of the Position

The Market development officer will lead awareness campaigns, create marketing materials, and contribute to market development strategies for the Hybrid Design (HD) program. Responsibilities include conducting market assessments, developing and testing products, identifying opportunities, strengthening partnerships, building entrepreneurial capacity, promoting HD products, and facilitating access to finance for businesses.

Major Duties and Responsibilities

• Develop and implement awareness creation campaigns for Hybrid design program 
• Assist in creating marketing materials and collateral assigned/demanded by HD
• Contribute to the development of the HD’s market development strategy related to the products and services included it this program 
• Lead market assessment & development: Creating markets, enhancing existing ones, and improving HD product and service accessibility.
• Spearheading the development, testing, and prototyping of HD products
• Identify barriers and opportunities in the HD program, and provide recommendations.
• Strengthening public-private partnerships to drive sustainable markets.
• Entrepreneur Development: Leading capacity building through training, coaching, and business planning.
• Demand Activation & Promotion: Increasing uptake of improved HD products and services for consumers.
• Facilitating access to finance for HD businesses with tailored solutions.

Competencies

Required Academic Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, or related field. 
•  Minimum of 5 years of experience in market development and business development.
• Experience in developing and executing marketing campaigns, including digital marketing, social media, and traditional marketing.
•  Strong skills in outreach and partnership development to expand market presence.
• Understanding of market research methods, customer segmentation, and competitive analysis.
• Strong organizational and project management abilities to oversee multiple initiatives simultaneously.
• Capability to plan, execute, and evaluate marketing projects. A commitment to safeguarding and promoting the welfare of young people

Required Knowledge, Skills and Competencies

• Excellent verbal and written communication skills for effective stakeholder engagement and reporting.
• Ability to create compelling presentations and marketing materials.
• Ability to build and maintain relationships with partners and stakeholders.
• Strong negotiation and persuasion skills.

How To Apply

Interested candidates who meet the minimum requirements are invited to apply by submitting your updated CV, a cover letter, and supporting documents in a single PDF file. through seble.a@hybriddesignsplc.com, mekdes.f@hybriddesignsplc.com and cc to alemayehu.m@hybriddesignsplc.com from February -7-2025 up to February,13,2025. Please mention the Title of the Position you are applying in the subject of your email Address