Digital Marketing Specialist

Description- TruLuv Granola is an artisanal all-natural snacks company based out of Addis Ababa, Ethiopia. We are a dynamic female-led business started in 2016, that makes healthy snacks made with ingredients we aim to sustainably source from local smallholder farmers and that are crafted by Ethiopian women.

We are looking for an energetic self-starter to join our team in the role of digital marketing specialist. You will work directly with our Sales and Marketing manager to oversee overall Sales and Marketing activities.

Job Summary

The Digital Marketing Specialist will manage the company’s digital marketing operations including content creation, social media management, and online branding. The role also involves supporting the Marketing Manager with offline campaign activities and administrative tasks.

Key Responsibilities

• Manage and update the company’s social media platforms.

• Develop digital content (images, captions, stories, posts).

• Monitor online engagement, respond to comments and messages.

• Track and report performance of digital campaigns.

• Coordinate with graphic designers and content creators as needed.

• Assist the Marketing Manager in campaign planning and execution.

• Support in organizing marketing events and customer engagement initiatives.

Qualifications

• Degree in Marketing, Communications, or related field.

• 2 years of experience in digital marketing or content creation.

• Familiarity with Photoshop, Facebook, Tiktok, Instagram, and digital tools (Canva, Meta Ads Manager, etc.)

• Strong communication and organizational skills.

How To Apply

Please send an email to mikiyas@truluvgranola.com with “Digital Marketing specialist”as the email subject line, including as attachments: until 18th of May

1. A cover letter explaining interest in the position. In particular, please answer the question, “what excites you about Digital Marketing for the TruLuv business?”

2. A one-page resume, and

3. Contact details for two references (one who has managed you, the other who is someone you’ve been a leader to).

Applications will be considered on a rolling basis.

TruLuv Granola considers all applicants on the basis of merit without regard to race, color, national origin, religion, age, marital status or disability.