Branding Officer

Hybrid Designs PLC/RIDE is at the forefront of mobility technology and is dedicated to creating simple, practical, and efficient mobility systems in Ethiopia & Africa. Our goal is to provide safe, reliable, and fast transportation services to Ethiopia & Africa to improve the quality of life and connect people to opportunity. We want to hire highly energetic, Professional Top Tier Talented Candidates, If you are Energetic & Professional you are welcome to join our professional team. 

Job Summary 

We are looking for a dynamic and detail-oriented Co-Branding Officer to join our team. This role is critical in ensuring the correct use of trademarks and logos from partner companies, maintaining brand consistency, and driving the success of co-branding initiatives. The successful candidate will be responsible for onboarding and managing co-branding agents (drivers), overseeing project communications, and strengthening relationships with stakeholders.

Key Responsibilities 

• Safeguard the company’s intellectual property by ensuring correct usage of trademarks and logos in all co-branding vehicles.

• Drive visibility for partner brands through effective implementation of co-branding Vehicles.

• Lead the identification and onboarding of drivers as potential co-branding agents.

• Communicate the terms and conditions of co-branding projects to all parties, including drivers, and ensure they follow these agreements to protect stakeholder’s interests.

• Maintain strong relationships with partner companies, ensuring smooth project execution.

• Develop and manage a robust reporting system with timely updates on project performance and financials.

• Implement and oversee data security protocols and adhere to non-disclosure regulations.

• Ensure timely and accurate scheduling of service fee payments for drivers.

• Coordinate sales promotions and ensure effective communication to relevant audiences.

• Utilize marketing analytics and consumer insights to identify opportunities and optimize strategies.

• Retain co-branding stakeholders by providing excellent customer service and promptly addressing any concerns or issues.

• Address driver or partner concerns with professionalism and provide exceptional customer service.

• Perform additional tasks relevant to the role as assigned

Functional Competencies             

• Brand and product Management

• Communication and Sales Promotion

• Customer handling 

• Strong analytical skills

• Consumer research/insights

Behavioral Competencies            

• Adaptability: Quickly adjust to various situations based on requirements.

• Initiative: Demonstrate proactive behavior and take charge when needed.

• Interpersonal and Organizational Skills: 

• Exhibit strong problem-solving skills and effective customer management.

Qualifications and Requirements

• Education: BA Degree in Marketing, Business Administration, or a related field.
• Experience: Minimum of 1–2 years in a marketing role, preferably within a research or branding environment.
• Languages: Proficiency in both English and Amharic (spoken and written).

How To Apply

Interested applicants who fulfill the minimum requirement can send their application composed of a non-returnable CV and cover letter (merged in one file) with cover letter subject line mentioning Branding Officer  to gelila.a@hybriddesignsplc.com  from April 29- May 7/2025. 

 Hybrid Designs PLC (RIDE), Gabon Street, Lebenz Tower, 7th Floor, and Addis Ababa, Ethiopia