Senior B2B Lead Generation Specialist

K.Mikedem General Import and Export, along with its sister companies, is a dynamic and growing organization involved in import/export and distribution of various products, including electronics (Midea). We are seeking a highly motivated and experienced Senior B2B Lead Generation Specialist to drive our business growth.

Job Summary:

The Senior B2B Lead Generation Specialist will be responsible for identifying, qualifying, and generating new business leads to support the sales team. This role requires a proactive individual with strong communication, research, and analytical skills, capable of working independently and meeting targets. The position reports to the Sales Manager.

Responsibilities:

• Lead Identification & Research: Conduct comprehensive research to identify potential B2B leads through various channels, including online research, industry publications, social media, networking events, and market analysis.

• Lead Qualification: Contact prospects via phone, email, and other communication methods to qualify leads based on their needs, budget, and decision-making authority.

• Database Management: Maintain and update a robust lead generation database (CRM), ensuring data accuracy and completeness. Track lead progress and generate reports on lead generation activities.

• Outbound Communication: Execute strategic outbound communication campaigns, including cold calling and targeted email marketing, to engage potential clients and generate interest in our products and services.

• Sales Support: Collaborate with the sales team to provide qualified leads, assist in proposal preparation, and contribute to sales presentations.

• Market Analysis: Conduct market research and competitive analysis to identify new opportunities and trends in the B2B market.

• Reporting & Analysis: Provide regular reports to management on lead generation activities, performance metrics, and pipeline development.

• Product Knowledge: Develop and maintain a deep understanding of the company’s products and services to effectively communicate value propositions to potential clients.

Location: Addis Ababa, Ethiopia

Job Type: Contract

Salary: Negotiable

Contact Person: Mahteme Abreha, HR & General Service Manager

Requirements:

• Bachelor’s degree in Marketing or Business Administration.

• Minimum 3 years of proven experience in B2B lead generation, preferably in a related industry.

• Excellent verbal and written communication skills in English. Additional language skills are a plus.

• Demonstrated experience in cold calling, lead qualification, and database management (CRM experience preferred).

• Proficiency in MS Office Suite (Word, Excel, PowerPoint, Outlook).

• Strong research, analytical, and problem-solving skills.

• Excellent time management, organization, and prioritization skills.

• Ability to work independently and as part of a team.

• A results-oriented and driven attitude.

How To Apply

Interested and qualified candidates are invited to submit their CV and supporting documents (including educational certificates, year of graduation, and CGPA) via email to kmikedemjobs@gmail.com within 10 days of this announcement. Please clearly state the position you are applying for (“Senior B2B Lead Generation Specialist”) in the subject line of your email. Include your full name and details of your relevant experience in the body of the email.