Marketing Manager

About MINA Furniture

Mina Furniture is a reputable furniture company established eight years ago, dedicated to overcoming challenges and evolving with the changing world. Our commitment to quality and exceptional service sets us apart in the industry. We utilize premium raw materials, including quality raw materials and innovative designs, ensuring that our products are not only durable but also aesthetically pleasing. Our customers consistently affirm that our furniture stands out in the market.

Job Summary

The Marketing Manager is responsible for developing, implementing, and overseeing marketing strategies that enhance brand awareness, drive customer engagement, and increase sales for MINA Furniture. This role requires a combination of creativity, analytical skills, and leadership to execute marketing initiatives that align with the company’s business objectives.

Job Description

Marketing Strategy Development

• Develop and implement comprehensive marketing strategies that align with the organization’s goals and target market.

• Conduct market research to identify trends, customer needs, and competitive positioning.

• Set clear marketing objectives and KPIs to measure success and effectiveness of campaigns.

Campaign Management

• Plan, execute, and monitor marketing campaigns across various channels, including digital, social media, print, and events.

• Collaborate with the sales team to create promotional materials and sales tools that support the showroom and sales initiatives.

• Analyze campaign performance, providing insights and recommendations for future improvements.

Brand Management

• Ensure consistent brand messaging and visual identity across all marketing materials and platforms.

• Develop and maintain brand guidelines to ensure all communications reflect the company’s values and mission.

• Oversee the creation of marketing content, including brochures, newsletters, website content, and social media posts.

Digital Marketing

• Lead digital marketing efforts, email marketing, and social media strategy.

• Manage the company’s website, ensuring content is up-to-date and optimized for user experience and search engines.

• Analyze digital performance metrics to optimize online presence and engagement.

Budget Management

• Develop and manage the marketing budget, ensuring effective allocation of resources to maximize return on investment

• Track and report on marketing expenditures, adjusting strategies as necessary to meet budgetary constraints.

Team Leadership

• Manage and mentor the Sales & Marketing team, fostering a creative and results-oriented environment.

• Conduct regular performance evaluations and provide feedback to team members.

• Encourage professional development and training opportunities within the marketing department.

Collaboration and Communication

• Work closely with other departments, including Finance, to ensure alignment and support for marketing initiatives.

• Prepare and present marketing reports and strategies to senior management, highlighting key insights and recommendations.

• Build relationships with external vendors, agencies, and media partners to enhance marketing efforts.

Qualifications and Skills

Education: 

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; 

Experience: 

• Minimum of 4 years of experience in marketing, with at least 2 years in a managerial role

Skills:

• Strong understanding of marketing principles, digital marketing, and brand management.

• Excellent written and verbal communication skills.

• Proficient in marketing analytics and tools, including Google Analytics, social media platforms, and email marketing software.

• Strong project management skills with the ability to manage multiple campaigns simultaneously.

Personal Attributes

• Creative thinker with a passion for marketing and brand development.

• Results-oriented with strong analytical skills and attention to detail.

• Ability to work collaboratively and build relationships across departments.

• Self-motivated with a proactive approach to problem-solving and innovation.

How To Apply

Applicants can register their CV with the original and non-returnable copy of their proof of education and work experience within 10/Ten/ consecutive working days from date of publication of this

 notice Jemo 1 in front of Glass Factory , Raha Mall 1st floor Mina Furniture Premium Branch or send all credentials in Telegram number 0924245151.