Marketing Executive

Samaritan Surgical Center, Ethiopia’s first to specialize in surgical specialty services such as arthroscopic total hip replacement (insertion of artificial hip) and arthroscopic knee surgeries, Neurosurgery (including brain, Skull and Spine), Urology surgery (including Kidney & Bladder), Plastic Surgery, Neuro-Interventional/Neuro ICU, 24/7 Trauma and Emergency surgeries etc.  The surgical center is a state-of-the-art facility that incorporates the latest surgery theatres, pre-and post-surgery rooms, recovery rooms, surgical wards, ICU, diagnostic facilities and it is staffed by renowned surgeons.  The surgical facility focuses on providing sustainable; high-quality surgical care to patients.  Accordingly, for the successful implementation of the Health Center activities, Samaritan Medical center would like to invite interested and qualified applicants for the position of Marketing Executive.

MAJOR DUTIES AND RESPONSIBILITIES:

• Accountable to the General Manager, the Marketing Executive has the following major duties and responsibilities;
   

•     Developing and maintaining high level, in-depth knowledge of the Surgical Center’s overall services. 
   

•   Creating and implementing comprehensive Marketing plan within budget in conjunction with overall business strategy of the Center. Plans, organizes, coordinates, directs and controls the marketing activities.
   

•    Ensuring effective, branded marketing communications including the company website, social media – Facebook, Telegram Tik Tok…, print communication, and advertising. Ensuring effective communication internally also. 
   

•     Responsible for making sure the medical center’s day-to-day marketing & Digital Marketing activities run smoothly and ensuring that the company is reaching its target audience.
   

•   Establishing an effective and systematic Marketing related database; ensures that data / information is handled, stored, processed, updated and retained in a professional, confidential, accurate and timely manner. 
   

•    Managing digital marketing initiatives and related activities such as PR events launches, Marketing campaigns, Trade show exhibits.
   

•    Collaborating and liaising with all department Heads and healthcare professionals, in creating targeted marketing contents and marketing pieces for different areas.  
   

•    Demonstrate familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research. 
   

•     Maintaining awareness of competitor activity and general healthcare updates and analysing competitors’ Services to determine Service features, benefits, shortfalls, and market success.
   

•   Contributing to internal and external meetings from a marketing perspective. 
   

•    Managing relationship with key personnel in Pharmaceutical and Medical Device industries.
   

•  Generating new customer leads through various channels to attract new patients and retain existing ones.
   

•   Proactively identifying sales prospects and conduct business development activities follow up on new leads and referrals to generate business. 
   

•   Resolving customer queries/issues and facilitating customer service, handling customer complaints and maintaining periodic status reports, and ensuring customer satisfaction through regular engagement.
   

•    Developing and sustaining long-lasting relationships with customers, corporate clients and Healthcare Insurance companies.
   

•  Answering customers’ questions and escalating complex issues to the relevant departments as needed.
   

• Performs other related duties and responsibilities as required.

Achieve Results:

•   Establish, as part of the management team, priorities, strategies and action plans to achieve stated outcomes, goals and objectives.
   

•   Monitor progress toward the achievement of stated objectives.
   

•    Implement policies and practices consistent with corporate objectives.

•   Work closely with department Heads & Staff to establish an accountability framework that addresses ethical and legal responsibilities.
   

•   Provide advice to the General Manager on marketing activities.

Quality Improvement and Monitoring:

•     Ensure performance and quality data are collected and maintained to support utilization initiatives.
   

•   Ensure effective processes and mechanisms are in place to encourage best practice to improve sales & marketing process and quality outcome.
   

•  Participate as a member of various quality committees, Ethics panel and as required.

Systems Transformation:

•    Use systems/critical thinking skills to understand pressing issues pertaining to the Countries Law and related directives. 
   

• Be aware of trends, issues and values that are shaping the future.
    

• Champion and help orchestrate necessary changes.

Employment Type:                 Permanent/Full time

Department:                           Marketing   

Accountable to:                      General Manager

Salary:                                     Negotiable/As per the scale of the organization
 

Qualifications 

•   B.A. Degree in Marketing Management, Management, Business Administration, or other related field of studies, or 

•   M.D. (Doctor of Medicine) with short term training in Marketing.

Experience Required

•     A minimum of 2 years relevant work experience, for B.A. and 
   
•    At least 6 month Digital marketing experience for M.D.  
   
•    Ability to use Microsoft Office- Excel, etc.

Special Skills and Knowledge:

•   Written/Oral Communication:  Demonstrates ability for self-expression with clarity, accuracy, and attention to detail.
   
•   Judgment/Problem Solving:  Exercises discretion and develops sound decisions based on available information and criteria; facilitates difficult situations by identifying and resolving problems in a timely fashion.
   
•   Teamwork/Cooperation:  Works effectively with peers, staff and superior(s); is able to achieve overall results and either leads or participates in group efforts in a cooperative, dependable manner.
   
•  Initiative:  Assumes independent initiative by using resourceful and imaginative ideas to improve departmental performance.
   
•  Flexibility/Adaptability:  Demonstrates ability to respond/adjust quickly and smoothly to new and changing conditions.
   
•  Planning and Prioritizing:  Demonstrates the ability to establish objectives, strategies and action plans; is able to prioritize realistically and effectively.
   
•    Knowledge of/Compliance with Policies:  Exhibits accurate knowledge of and effectiveness in applying country laws, company and departmental policies and procedures.
  Health and Safety:
   
•    Maintains a work place free of any hazards, and seeks assistance from the appropriate departments for investigating, evaluating, and resolving hazards to provide a safe and healthful work environment.
   

How To Apply

Interested applicants who meet the minimum requirements should submit their application letter together with non-returnable CV and copies of supporting documents through the following email address: Samaritanscc@gmail.com

Or

Applicants may submit their application to HR Department of Samaritan Surgical Center which is located around CMC, inside Sunshine Real-Estate Compound (Meri Lukie) Lemi Kura Sub City, Addis Ababa.

 For more information, please call us on 0920327575 or 0944444800